Ploughmans Bakery bake their bread the same way they always have, with care. Creating hearty, honest bread worth savouring. Ploughmans is an uncomplicated bread, crafted in the traditions of a simpler time, when the world was a little slower and we took the time to enjoy what was most important to us. Good things take time, because it’s been done that way for generations. The Ploughman doesn’t try to sow and harvest on the same day. He knows that rushing the crop is pointless and too much complexity just throws us off balance. So take the time to enjoy the simpler things in life with a hearty and wholesome slice of Ploughmans Bakery bread.